Thursday, August 14, 2008

Internet Video Stats

Some fun stats for you to read...

According to the study I’ve been reading, 69.5% of Internet users actively view video content online. Men are more likely, at 76% versus 60.2% of women. According to the research cited in this study all age groups were just as likely to watch video online, so though the audience slightly skews male, age is not a defining element. Everyone is watching!

According to the same study, 63% of the respondents who watch online video watch at least once per week, with men more likely to watch frequently as compared to women (maybe we have more free time). This number is most certainly growing as a result of the mainstream media beginning to highlight and inform the general consumer where they can go to watch cool stuff (I cite the most recent videos from SNL as an example).

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