I was reading a study on Affluence in America that was published by Nielsen (May 2008) and some fun facts popped out at me. As I was reading the study I decided to highlight some of the key findings here for you to read. If you can get a hold of the study, it's worth your attention.
1. More people are becoming "affluent" (defined as higher income households with more than $100,000 per year whereas middle income is considered $30,000 to $100,000 per year).
2. The median household income in the US increased 6.5% vs. 1997. This amounts to $48,496 per year.
3. The number of households with more than $100,000 per year income jumped 23% to 21.7 million.
4. 50% of the US, or 57.1million households, fall into the middle-class income bucket described above.
5. 34.8million households earn under $30,000 per year, which is a decrease of 7% since 1997.
6. The top 3 markets for households earning more than $100,000 per year are Los Alamos, New Mexico followed by Bridgeport-Stamford, Connecticut and Torrington, Connecticut.
There is a lot of great data in there, but you will have to see Nielsen to get it all. Reach out to them. It's worth it (and NO, they are not a client).