I wrote an article recently for Mediapost that talked about the fact that way too many people are still interested in click rates and the feedback was actually pretty mixed (go figure). The people who have been in online for quite some time agree with me while the newbies don't.
This link to the Marketing Experiments blog confirms that at least one person agrees with me. Check it out - a very good piece of writing (plus they worked Office Space into the mix).
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