Wednesday, June 18, 2008

Yahoo and Google: What's The Big Deal?

My take on the deal between Yahoo and Google... I don't really see the big deal. Yahoo is basically allowing Google to monetize the search results that Yahoo isn't selling. This is really no different than how the major sites back-fill remnant inventory with ad network inventory.

Let's call this remnant search.

I know the hullabaloo is all around the fact that Google and Yahoo make strange bedfellows, but worse deals have been made in the market before. I think if Yahoo tried to integrate more of Google into their platform, there would be something to worry about but at this level I don't see the problem.

Am I missing something here?

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