I was just having a discussion about the semantic web and the implications it will have on the consumer and possibly advertising. The thing is, the semantic web is all about the consumer and the ways they can be delivered content and a tailored experience with the web. It's not really about advertising, though advertising will become more targeted as a result.
To that end, I am looking for someone - anyone - who is building these next generation tools and services. Can anyone explain how they are doing this? Can anyone let me know where they are going?
I owuld be endlessly grateful!