Tuesday, June 3, 2008

NBC & Nielsen Track... Video (Go Figure)

I like it when I see stuff like this, where NBC and Nielsen are partnering together to track online to TV patterns for consumer behavior because, as you all know, I am still a fan of TV. The marriage of the two is what makes us great, so this is where the future lies.

Read the article...

NBC Universal (NYSE: GE) is teaming with The Nielsen Company on creating sales metrics across several TV and online video streaming. Specifically, the ad sales collaboration will focus on finding the connections between viewers’ buying decisions and habits. Nielsen will provide data from its TV ratings service and its VideoCensus service, which measures streaming video, as well as databases of consumer activity for broader overall product categories, including packaged goods, pharmaceuticals, automotive and movies.

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