Not too sure if I've ever mentioned them before, but I probably should have :-) ...
Sportgenic is a client of ours at Catalyst:SF and they recently released a white paper on how to choose an ad network. Sportgenic is focused on the active athlete; aggregating content together which caters to the sports enthusiast in all of us and they fit in the vertical ad network category, which is a cluttered category when you look at it from a 30,000 foot perspective. That being said if you have the correct information and you know the correct way to survey the landscape, you can narrow the playing field down and focus your dollars against the kinds of sites that meet your immediate audience needs. Effectively you can focus your attention on a small portion of the audience.
The whitepaper can be found here and I think it's worth the read! If you have any questions about it, you can ping me or reach out directly to the folks at Sportgenic!
Sportgenic(TM) represents the buying power of millions of sport enthusiasts looking for people, products and information online. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, social networks, and uber-fan sites. Sportgenic connects marketers with engaged and passionate consumers via proprietary technology, ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 sports networks on comScore in sports since November 2007. (comScore MediaMetrix Sports category media sets with duplication.) The company is headquartered in San Francisco, CA. For more information call415-983-2301 or visit www.sportgenic.com.
Sportgenic is a registered trademark of Sportgenic, Inc.
Lyman Public Relations
Carm Lyman, 707-256-3834