OK, I admit that I was one of the naysayers when I first heard that Fox and NBC were teaming up to create Hulu, but I was one of many! Who knew that Hulu would be such an engaging site and so easy to use?
From what I hear, the folks at Fox and NBC didn't know it either.
The rumor I heard was that the site is far more of a success than they had hoped and so much of a success that they are losing page views to it and more people are watching their programs on Hulu than on the individual sites. Of course, that's not bad at all. It's actually a good thing! That means more impressions on a higher CPM site than planned, which means more revenue.
The funny thing is that Hulu and other online on-demand platforms are becoming more of a game-changer than anyone would have thought. It used to be that I planned on my DVR catching all the shows I wanted to watch and when I had Tivo, it did. Now I have the Comcast DVR and that thing sucks. It is the worst DVR I have ever seen. It erases shows that I said to keep and it won't let me pick the station that it records for a program and it always defaults to the non-HD version, which also sucks. My Tivo was awesome, and this one is a sad imitation. All that being said, the point is that my DVR is supposed to catch the programs I would want to watch, but when it doesn't I don't fret, I know that I can go online and watch it! I can go the website, like Hulu, or I can go to iTunes and buy it (which seems a little sad since it's free on Hulu). I'm not the only one thinking this way. I've had multiple conversations with people that are acting the same way. The fact of the matter is that the DVR is no longer the end-all. The Internet is!
When technology changes your behaviors and habits, you know you've hit a nerve!
Congrats to NBC and Fox for getting it right. I hope ABC and CBS get theirs up soon. Lost is coming back in the spring and I need my back-up options!