Sunday, October 12, 2008

Where Does Innovation Come From?

Innovation used to come from creativity and creativity is the life-blood of the agency business, so why is is that so many brand marketers complain about their agencies? I have heard at least 5 brand marketers in the last 3 weeks say they need to pull innovation out of their agency partners. Why is that the case?

I bet David Ogilvy never had to be dragged into a good idea.

Why aren’t agencies providing the kind of innovation and leadership that we know they are capable of providing? If you have the answer, please let me know. I know a few brand marketers who would love to hear it as well.

No comments: