Here’s an epiphany that I had the other day:
Why can’t our ad dollars be used to facilitate content rather than interrupt it? And when we do interrupt the message, we must be responsible and pay attention to the quality of the message that we are sending. It needs to be relevant, well thought and creative. By combining these two ideas we can create effective and meaningful marketing. Then we succeed.
Loyalty and favorability drive sales and true marketing can create these ideals.