Today’s lesson in marketing is a simple one. You do not spend a dollar unless you hope to return at least a dollar! The fundamental point is that when you spend money you hope to make money. We spend WAY to much time worrying about how to measure ROI and we build proxies that include click rates, conversion rates and any number of datapoints but the simple fact is that when you spend money you hope to make back at least as much money as you spent, if not more.
Keep this simple fact in mind and you should be successful.
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