Wednesday, February 25, 2009

The News In Recap

If you want to gain a strong foothold on the state of the industry, just read the trades. Just this past Monday I took some time in the morning to glance through a number of online periodicals and came across the following (paraphrased) headlines:

  • The click is not the correct measure for online advertising (surprise!).
  • Online display is continuing to see a decline in response to the economy (whoops).
  • A one-second spot on TV provided brand lift for Miller High Life (interesting…).
  • TV is as effective as ever (of course I had to read about it on the web).

What doesn’t get covered in the media very much is what we see working well! Why is that?

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