If you want to gain a strong foothold on the state of the industry, just read the trades. Just this past Monday I took some time in the morning to glance through a number of online periodicals and came across the following (paraphrased) headlines:
- The click is not the correct measure for online advertising (surprise!).
- Online display is continuing to see a decline in response to the economy (whoops).
- A one-second spot on TV provided brand lift for Miller High Life (interesting…).
- TV is as effective as ever (of course I had to read about it on the web).
What doesn’t get covered in the media very much is what we see working well! Why is that?