Wednesday, March 26, 2008

A Little About Ad Exchanges

These are a HOT topic, at least I think they are. There are lots of great articles to read about why you should be using them, or at least considering them.
To start, check out this article from Mediapost.

I also wrote about them a few weeks ago on the Online Spin. Check that out here. We also have an article about ad exchanges here on this site.

The exchanges can put you in control of a larger portion of the media dollars you would be allocating to networks while saving you time. Time is a valuable commodity here, so either get used to them or be afraid of them.

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