Google. Not An Agency.

I love it when I read about the innovations at Google, like how they are building tools and services that make it easier to buy and manage media.

But they are not an agency.

Google is consistently trying to make it easier for a marketer to manage their campaigns on multiple formats; such as radio, search, tv and print.

But they are not an agency.

Google assigns an account manager to work with you and ensure that you are managing your campaign in the correct manner.

But they are not an agency.

It's true. They are not agency, but they play one on TV. It's not a bad thing to be in the agency business because fundamentally they are bringing in the right tools and the right services to manage the business that agency's are having trouble with and they're doing it efficiently. They don't want to say they are an agency because they don't want to lose the dollars they get from the agencies.

It's ok. Confess gang. You'll feel a whole lot better!