Whoever buys the online media for Apple are definitely doing two things right.
First off, they are obviously sitting in the same room together and working on ideas in tandem. If you missed the Vista buy on CNET a number of months back, check the homepage of CNN today and watch the "PC Newswire" ad from Apple. It is pure brilliance.
The second thing they are doing well is utilizing the placements in the proper manner. I'm sure trafficking these buys can be cumbersome, but the creative actually matches the content in most examples and I find this to be an art unto itself. Media is sometimes a forgotten art because people don't remember that it's about more than just click through rates and conversion rates. The proper placement can bring exponentially positive performance to an ad. The proper marriage of placement and message can actually affect consumer behavior and move the needle on consumerism. It's not always about click through!
Anyways, check out the newest round of Apple ads and prepare for the eventual response that Crispin Porter are most likely working on even as we speak.
Monday, July 7, 2008
Friday, July 4, 2008
Happy 4th of July Everyone!
If you are reading this post, please stop immediately and go outside and enjoy yourself!Whoo hoo!!
Thursday, July 3, 2008
Some Of The Basics In Mobile Marketing
For those of you who might be looking for some quick down and dirty basics on mobile marketing and what the terminology and standards are like, check out the link below to a mobile marketing blog I discovered and a particular post that I found to be very insightful. I think it can help!
Mobivity blog
Have a great read and tell them who sent you if you find the site intersting! That way I get more traffic!
Mobivity blog
Have a great read and tell them who sent you if you find the site intersting! That way I get more traffic!
Wednesday, July 2, 2008
Today's Featured Blog: TopRankBlog
There are lots and lots of marketing blogs out there so I thought that I might take some time to highlight a few of the ones that I like this week.
The first one I felt like writing about is TopRankBlog. The blog is very straight forward and it's well written. There are a few bloggers that write in this location, but one of the folks who writes the most is Lee Odden. He recaps conferences and various discussions in a quick and timely manner and his information is solid. There are a few other writers on the site, but I like his posts the most (not to knock the rest, these are just the ones that stand out).
Oh - and they love to take pictures. Pictures always add to a blog, unlike mine which is a statement of how lazy I get and that i never take pictures. maybe i should start and more people will read my blog :-)
Anyways, check them out when you have time.
The first one I felt like writing about is TopRankBlog. The blog is very straight forward and it's well written. There are a few bloggers that write in this location, but one of the folks who writes the most is Lee Odden. He recaps conferences and various discussions in a quick and timely manner and his information is solid. There are a few other writers on the site, but I like his posts the most (not to knock the rest, these are just the ones that stand out).
Oh - and they love to take pictures. Pictures always add to a blog, unlike mine which is a statement of how lazy I get and that i never take pictures. maybe i should start and more people will read my blog :-)
Anyways, check them out when you have time.
Tuesday, July 1, 2008
Looking For A Job?
If you're looking to find a job in our fun-lovin' internet advertising industry, it shouldn't really be too difficult. Agencies are understaffed and overworked and sales people with some level of experience are in high, high demand. If you've got more than a year of experience and you can back it up with some practical knowledge, there are lots of options for you.
Of course, not everyone has networked their way around the industry so sometimes you have to start with the appropriate listing sites. The other way to do it is to find a recruiter you like, that you can trust, and that you don't mind talking to on a regular basis (it's sort of like finding a real estate agent - you'll be talking to this person quite a bit until you find what you want, so you need to make sure that you like them). I am not going to focus on the recruiters here, but I am going to help you find the places to go for the right kinds of listings.
If you want to find the appropriate listings, check any of these sites:
Of course, not everyone has networked their way around the industry so sometimes you have to start with the appropriate listing sites. The other way to do it is to find a recruiter you like, that you can trust, and that you don't mind talking to on a regular basis (it's sort of like finding a real estate agent - you'll be talking to this person quite a bit until you find what you want, so you need to make sure that you like them). I am not going to focus on the recruiters here, but I am going to help you find the places to go for the right kinds of listings.
If you want to find the appropriate listings, check any of these sites:
- Marketing Jobs
- Mediapost's Jobs Section
- iMedia Jobs
- Hot Jobs
- Monster.com
- Craigslist (Bay Area for starters)
There are certainly other places to go, but these are as good as any to start!
Good luck getting the gig you want!
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