Did you know that the recent U2 broadcast of their show from The Rose Bowl, which was aired exclusively on YouTube, generated an audience of 10MM viewers? If you look at the most recent set if Nielsen data which shows the audience for TV shows, that would be a top 8 show. And if you take out Sunday Night and Monday Night Football, it would be in the top 6.
How's that for the argument that TV is a better reach vehicle than the Internet.
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