These are some recent numbers that i read in Time. The gist of the story was that the mainstream audience does not watch TV in the same way anymore, and I have to agree after reading these!
The following are the percentage of households watching ABC, CBS or NBC in primetime through the years...
1952-53: 75%
1982-83: 51%
2007-08: 18%
I am not saying the TV audience is necessarily leaving TV, but it is horribly fragmented and that data proves the point!
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