I bought the 3G iPhone, just like a bunch of people I know. I love it, but I do wish the battery life was longer. It goes down pretty fast, even though I've already done most of the tips that Apple has. I know many of you are looking for this info, so here it... straight from Apple itself!
Minimize use of location services: Applications that actively use location services such as Maps may reduce battery life. To disable location services, go to Settings > General > Location Services or use location services only when needed.
Fetch new data less frequently: Applications such as Mail can be set to fetch data wirelessly at specific intervals. The more frequently email or other data is fetched, the quicker your battery may drain. To fetch new data manually, from the Home screen choose Settings > Fetch New Data and tap Manually. To increase the fetch interval, go to Settings > Fetch New Data and tap Hourly. Note that this is a global setting and applies to all applications that do not support push services.
Turn off push mail: If you have a push mail account such as Yahoo!, MobileMe or Microsoft Exchange, turn off push mail when you don’t need it. Go to Settings > Fetch New Data and set Push to Off. Messages sent to your push email accounts will now be received on your phone based on the global Fetch setting rather than as they arrive.
Auto-check fewer email accounts: You can save power by checking fewer email accounts. This can be accomplished by turning off an email account or by deleting it. To turn off an account, go to Settings > Mail, Contacts, Calendars, choose an email account, and set Account to Off. To remove an account, go to Settings > Mail, Contacts, Calendars, choose an email account, and tap Delete Account.
Minimize use of third-party applications: Excessive use of applications such as games that prevent the screen from dimming or shutting off or applications that use location services can reduce battery life.
Turn off Wi-Fi: If you rarely use Wi-Fi, you can turn it off to save power. Go to Settings > Wi-Fi and set Wi-Fi to Off. Note that if you frequently use your iPhone to browse the web, battery life may be improved by using Wi-Fi instead of cellular data networks.
Turn off Bluetooth: If you rarely use a Bluetooth headset or car kit, you can turn off Bluetooth to save power. Go to Settings > General > Bluetooth and set Bluetooth to Off.
Use Airplane Mode in low- or no-coverage areas: Because your iPhone always tries to maintain a connection with the cellular network, it may use more power in low- or no-coverage areas. Turning on Airplane Mode can increase battery life in these situations; however, you will be unable to make or receive calls. To turn on Airplane Mode, go to Settings and set Airplane Mode to On.
Adjust brightness: Dimming the screen is another way to extend battery life. Go to Settings > Brightness and drag the slider to the left to lower the default screen brightness. In addition, turning on Auto-Brightness allows the screen to adjust its brightness based on current lighting conditions. Go to Settings > Brightness and set Auto-Brightness to On.
Turn off EQ: Applying an equalizer setting to song playback on your iPhone can decrease battery life. To turn EQ off, go to Settings > iPod > EQ and tap Off. Note that if you’ve added EQ to songs directly in iTunes, you’ll need to set EQ on iPhone to Flat in order to have the same effect as Off because iPhone keeps your iTunes settings intact. Go to Settings > iPod > EQ and tap Flat.
Turn off 3G: Using 3G cellular networks loads data faster, but may also decrease battery life, especially in areas with limited 3G coverage. To disable 3G, from the Home screen choose Settings > General > Network and set Enable 3G to Off. You will still be able to make and receive calls and access cellular data networks via EDGE or GPRS where available.
The funniest one is to "turn off the 3G". Why would I do that? I just bought it because of the 3G!!!
Thursday, July 31, 2008
Wednesday, July 30, 2008
How To Choose An Ad Network
Not too sure if I've ever mentioned them before, but I probably should have :-) ...
Sportgenic is a client of ours at Catalyst:SF and they recently released a white paper on how to choose an ad network. Sportgenic is focused on the active athlete; aggregating content together which caters to the sports enthusiast in all of us and they fit in the vertical ad network category, which is a cluttered category when you look at it from a 30,000 foot perspective. That being said if you have the correct information and you know the correct way to survey the landscape, you can narrow the playing field down and focus your dollars against the kinds of sites that meet your immediate audience needs. Effectively you can focus your attention on a small portion of the audience.
The whitepaper can be found here and I think it's worth the read! If you have any questions about it, you can ping me or reach out directly to the folks at Sportgenic!
About Sportgenic
Sportgenic(TM) represents the buying power of millions of sport enthusiasts looking for people, products and information online. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, social networks, and uber-fan sites. Sportgenic connects marketers with engaged and passionate consumers via proprietary technology, ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 sports networks on comScore in sports since November 2007. (comScore MediaMetrix Sports category media sets with duplication.) The company is headquartered in San Francisco, CA. For more information call415-983-2301 or visit www.sportgenic.com.
Sportgenic is a registered trademark of Sportgenic, Inc.
Lyman Public Relations
Carm Lyman, 707-256-3834
carm@Lymanpr.com
Sportgenic is a client of ours at Catalyst:SF and they recently released a white paper on how to choose an ad network. Sportgenic is focused on the active athlete; aggregating content together which caters to the sports enthusiast in all of us and they fit in the vertical ad network category, which is a cluttered category when you look at it from a 30,000 foot perspective. That being said if you have the correct information and you know the correct way to survey the landscape, you can narrow the playing field down and focus your dollars against the kinds of sites that meet your immediate audience needs. Effectively you can focus your attention on a small portion of the audience.
The whitepaper can be found here and I think it's worth the read! If you have any questions about it, you can ping me or reach out directly to the folks at Sportgenic!
About Sportgenic
Sportgenic(TM) represents the buying power of millions of sport enthusiasts looking for people, products and information online. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, social networks, and uber-fan sites. Sportgenic connects marketers with engaged and passionate consumers via proprietary technology, ad targeting and deep domain expertise.
Sportgenic has consistently been listed amongst the top 10 sports networks on comScore in sports since November 2007. (comScore MediaMetrix Sports category media sets with duplication.) The company is headquartered in San Francisco, CA. For more information call415-983-2301 or visit www.sportgenic.com.
Sportgenic is a registered trademark of Sportgenic, Inc.
Lyman Public Relations
Carm Lyman, 707-256-3834
carm@Lymanpr.com
Tuesday, July 29, 2008
What Happened To Email Marketing?
Does anyone still do email marketing?
The answer is a resounding Yes, however we all take it for granted that maybe, just maybe, everyone already knows how to do it. It can't be that hard, right?
It is.
The fact is there are lots of in's and out's to doing it and if you want to know how, you need to read about it. I started to do so, and I came across this post from another blogger over at Entrepreneur's Journey. He is writing to bloggers about email marketing and I have to be honest - it's a great piece of writing! I don't say that often and I haven't been linking to many blogs as of late, but this is worth the read. Check it out here!
The answer is a resounding Yes, however we all take it for granted that maybe, just maybe, everyone already knows how to do it. It can't be that hard, right?
It is.
The fact is there are lots of in's and out's to doing it and if you want to know how, you need to read about it. I started to do so, and I came across this post from another blogger over at Entrepreneur's Journey. He is writing to bloggers about email marketing and I have to be honest - it's a great piece of writing! I don't say that often and I haven't been linking to many blogs as of late, but this is worth the read. Check it out here!
Monday, July 28, 2008
When Will Behavioral Targeting Be Taken Seriously?
I moderated a panel discussion at OMMA Behavioral in SF last week and one of the questions that came up during the discussion was simply paraphrased as, "when will BT be taken seriously". The fact is that the actual audience of people utilizing behavioral targeting platforms to the fullest extent of their usage is small, much smaller than the amount of hype and discussion would lead you to believe.
One of the problems that faces the BT companies, whether they are the 1.0 version that focuses on click stream data or the 2.0 that aggregates ISP level data and works with search data, shopping data, social graph data or other applicable data points, is that there are too many ways to go with the data. In direct response marketing there's a mantra that if "you give the consumers too many choices they will choose not to choose one". This is the same problem that faces the agencies and the marketers. Too many choices and they throw up their hands and go back to more pressing problems. The effective result is that the audience for behavioral targeting remains small while the promise still looms in front of us.
One of the panelists made a great statement - its about purchasability (however you spell it). Just because I know that data points that will help describe my audience doesn't mean that I know how to act on it! My observation is that BT will be taken seriously when the companies selling it are capable of walking in with case studies and actual examples of how that data was used to build a buy and how that buy worked to extend reach, drive an increase in results or achieved the desired goals of the client. If someone can show me that information, then i will buy it and so will every other marketer.
Our industry likes to keep secrets only we keep the wrong ones. If these platforms work, and I know deep down that they do, then show me. Share the data with us. We can never keep a secret about a new start-up, but we can keep a secret about how effective the tools are that said start-up has created.
I also know that the clients are the ones that are keeping these secrets. If it were up to the start-ups, they would be on the mountain top telling us all about the effectiveness of their platforms, but the clients are doing a disservice because they are stunting the growth of the industry by keeping this information close to the vest. Please open up and share a little. Your value proposition lies in the actual product much less so than how you market the product. Put your money where your mouth is and demonstrate the right tools for the industry... please.
So my answer is this - it will grow when we mature and share the information on effectiveness as well as when we come up with ideas and actions that media planners can take to implement for their campaigns. Makes sense, doesn't it?
Someone really smart told me all about it. They worked in Cable.
One of the problems that faces the BT companies, whether they are the 1.0 version that focuses on click stream data or the 2.0 that aggregates ISP level data and works with search data, shopping data, social graph data or other applicable data points, is that there are too many ways to go with the data. In direct response marketing there's a mantra that if "you give the consumers too many choices they will choose not to choose one". This is the same problem that faces the agencies and the marketers. Too many choices and they throw up their hands and go back to more pressing problems. The effective result is that the audience for behavioral targeting remains small while the promise still looms in front of us.
One of the panelists made a great statement - its about purchasability (however you spell it). Just because I know that data points that will help describe my audience doesn't mean that I know how to act on it! My observation is that BT will be taken seriously when the companies selling it are capable of walking in with case studies and actual examples of how that data was used to build a buy and how that buy worked to extend reach, drive an increase in results or achieved the desired goals of the client. If someone can show me that information, then i will buy it and so will every other marketer.
Our industry likes to keep secrets only we keep the wrong ones. If these platforms work, and I know deep down that they do, then show me. Share the data with us. We can never keep a secret about a new start-up, but we can keep a secret about how effective the tools are that said start-up has created.
I also know that the clients are the ones that are keeping these secrets. If it were up to the start-ups, they would be on the mountain top telling us all about the effectiveness of their platforms, but the clients are doing a disservice because they are stunting the growth of the industry by keeping this information close to the vest. Please open up and share a little. Your value proposition lies in the actual product much less so than how you market the product. Put your money where your mouth is and demonstrate the right tools for the industry... please.
So my answer is this - it will grow when we mature and share the information on effectiveness as well as when we come up with ideas and actions that media planners can take to implement for their campaigns. Makes sense, doesn't it?
Someone really smart told me all about it. They worked in Cable.
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