tag:blogger.com,1999:blog-6865906641001736126.post8906566104157437138..comments2023-10-28T03:58:56.005-07:00Comments on The Digital Influentials (and a little more)... from Cory Treffiletti: The Apparent Lack Of Intelligence in Online Media Planning. Scary, Isn't it?Cory Treffilettihttp://www.blogger.com/profile/02125708562129965397noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6865906641001736126.post-35257689650522931242008-06-14T15:54:00.000-07:002008-06-14T15:54:00.000-07:00"Think before you RFP" deserves to be inscribed in..."Think before you RFP" deserves to be inscribed in the creases of every planner's brain. And "Think before you RESPOND" should be burned deep into sell-side minds! <BR/><BR/>Spraying ill-considered RFPs all over creation is absurd and disrespectful, but sellers share blame for answering every damn one of them.<BR/><BR/>Many sellers are incapable of turning down even the most obvious crank "opportunity." No matter how many times they're told to reject these time-guzzlers, they don't back down.<BR/><BR/>Just as planners use RFPs to get others to do their work, sellers use them (a) as proof that they're working their pipelines and (b) as bargaining chips they can play later with buyers who now owe them something.<BR/><BR/>The system is rotten to its core, and your post is a great step toward fixing it. Your article will be featured at our next sales meeting. I also plan to use it every time I tell a rep to say "no, thanks" to a snowball's-chance-in- hell RFP. Bennett ZuckerBennetthttps://www.blogger.com/profile/03246963177245291931noreply@blogger.com