tag:blogger.com,1999:blog-6865906641001736126.post1478093963135456306..comments2023-10-28T03:58:56.005-07:00Comments on The Digital Influentials (and a little more)... from Cory Treffiletti: Did Winston Churchill Work In Advertising?Cory Treffilettihttp://www.blogger.com/profile/02125708562129965397noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6865906641001736126.post-9216949891808352242008-05-14T16:46:00.000-07:002008-05-14T16:46:00.000-07:00As more is understood about the intersection of of...As more is understood about the intersection of off-line and online advertising more money will flow. As more is understood about how to effectively affect awareness and purchase intent using online in conjunction with off-line the money will flow. One thing is certain, the one will not replace the other. As you said, off-line advertising isn't broken. <BR/><BR/>We use online to complement off-line because of its ability to reach light users of off-line media. We need to understand this mix better but it's a start.<BR/><BR/>BTW, Churchill also said, "I'm sorry I wrote such a long letter (post), I didn't have time to write a short one."James Hipkinhttps://www.blogger.com/profile/02059480809072956762noreply@blogger.com